photo credit: http://bidehome.blogspot.com/2015/07/simple-cafe-decoration.html
Coffee lovers have a hard time getting through the day without a fresh cup of coffee early in the morning, and many drink extra cups throughout the day to get the energy they need for working. Opening a coffee shop lets you appeal to those customers and anyone else who loves caffeinated drinks. Depending on where you live, you might find that your shop appeals to college kids, hipsters and green enthusiasts who want like the newer organic and free trade coffees now available on the market. Before opening your shop, you may want to look at some tips that can help you reach even more customers.
Have the Right Tools and Equipment
Whether you want to serve just straight coffee or a combination of coffee drinks, you must have the right tools and equipment on hand to make those drinks. An espresso machine lets you prepare this rich and hearty Italian coffee, but you’ll want to invest in espresso tampers to use with your machine. You’ll now find tampers in various colors and designs. If you sell cold drinks and/or pastries, your shop will also need an adequate refrigerator and a display case for those pastries.
Offer More Than Just Coffee
It’s almost impossible to run a successful coffee shop in today’s world without expanding beyond traditional coffee. Starbucks introduced coffee fans to a wide range of mixed drinks and iced drinks, and you might want to serve similar options in your shop. You can appeal to customers looking for a quick lunch with a selection of simple sandwiches, soups and salads too. If you plan to open early in the day, give your shoppers different choices for breakfast meals too, including breakfast sandwiches and delicious pastries like croissants.
Plan Special Events
Get even more customers through your doors with special events you host every week or month. College kids and literary lovers might appreciate poetry readings that you offer, and others might like coming to see displays you set up that feature work produced by local artists. The best way to inform shoppers of those special events is with social networking. Post updates on Twitter, Facebook and other sites to let your customers know all about the events you host. Following these easy tips can help make your new coffee shop a success and keep your customers happy, full and satisfied.